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Microsoft® acquires VideoSurf®
The bid to be the biggest player in the digital media is on. After Apple T.V, it’s Microsoft’s turn to play its shots.
Microsoft has bought VideoSurf, a video search technology start-up. The reported amount paid by Microsoft is $70 million. VideoSurf is a video discovery company that allows users to watch videos from all over the world in a uniquely personalized experience. It scans videos from various video related sites like Youtube, Metacafe, Hulu, Dailymotion and others. It combines computer vision technology and social insight to get the exact video search and suggests other related videos too. VideoSurf carefully separates user generated videos from the production quality videos.
VideoSurf was founded by CEO Lior Delgo, COO Shai Deljo, Chief Scientist Achi Brandt and CTO Eitan Sharon in 2006. It has raised $28 million from its investors in the past. Some of its notable investors are Pitango VC and Verizon Ventures, Facebook COO Sheryl Sandberg, SurveyMonkey CEO David Goldberg, Former U.S. Vice President Al Gore and current Media CEO Joel Hyatt.
The ownership of VideoSurf will help Microsoft enhance Bing in a better way. VideoSurf claims to have 20 million unique visitors a month. It is a huge rise from 1.5 million visitors in 2009.
“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform. This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.” said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft.